Bennett, Coleman & Co. Ltd. has appointed Partha Sinha, formerly President – Response, to the position of Chief Brand Officer (CBO) (The Times of India). The former CEO and Managing Director of Paytm Payments Bank, Surinder Chawla, has joined The Times of India as President – Response.
As CBO, Partha will lead all of the brand verticals (Languages, ET, TIMS, and TOI) and concentrate on enhancing audience engagement, creative product launches in unexplored markets, and brand salience. In his capacity as President-Reaction, Sinha made a substantial contribution to the event’s success. Under his leadership, the group grew stronger, more self-assured, and successful in hitting revenue goals every year. This success has been greatly attributed to his strategic vision, innovative thinking, and unwavering drive.
Sinha brings more than thirty years of industry experience, mostly in media, communications, and brand marketing. In addition to serving on the boards of numerous trade associations like the Indian Newspaper Society (INS), the International Advertising Association (IAA), and The Ad Club (TAC), he has worked for organizations like Publicis, McCann, Zee, and Citi Bank. Chawla, on the other hand, was formerly the managing director and CEO of Paytm Payments Bank. He has a broad background in both baking and finance. He had previously worked for RBL Bank as the head of brand banking.
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