Zenith Media has announced the appointment of Parag Bhatia as Associate Director – Media Buying at its Mumbai office. In his new role, Bhatia will lead media buying operations for several marquee brands across the West India region, including Kenvue, Diageo, Eureka Forbes, Singapore Tourism, Marriott, GSK Pharma, Disney Cruise, Luxottica (Ray-Ban), Blackberrys, GoKiwi, Torrent Pharma, British Airways, Visa, and Tata AIG.
Bhatia brings over nine years of experience in media and marketing, with a strong background in multi – platform trading strategy and media buying mainly in digital. Prior to joining Zenith, he was part of Mindshare India’s West buying team, where he contributed to the Exchange (Trading) function and managed media investments for top clients such as Disney Star, Aditya Birla Group, Hindalco, Skipper Pipes, New Zealand Tourism, Angel One, Unity Small Finance Bank, Nykaa, and more.
Parag began his professional journey in September 2015 as Assistant Manager at Kotak Mahindra Bank and has since built a versatile portfolio with tenures at Sachar Gaming, Vertoz, Greynium Information Technologies, and Ventes Avenues.
In a recent LinkedIn post, Bhatia expressed his excitement about the new chapter at Zenith, sharing his enthusiasm for leading impactful media strategies for a diverse set of prestigious brands.
