India, 9th December 2025: Oneindia has announced the launch of ‘Viksit Bharat’, a purpose-built government-focused IP aimed at simplifying and humanizing India’s flagship development schemes for citizens. The initiative is crafted to bridge the information gap around public programs by presenting verified, structured, and actionable insights in an accessible storytelling format.
At the heart of Viksit Bharat are two characters:
– Viksit, the nephew, symbolizing young India’s ambition and curiosity, and
– Bharat, the chacha, representing experience, wisdom, and the country’s collective ethos.
This concept uses a distinctive storytelling format where Viksit, the sharp and inquisitive Gen-Z nephew, persistently challenges his chacha Bharat to decode the ‘why’ behind every national welfare initiative.
Instead of accepting things at face value or dismissing them as mere government expenditure, Viksit questions the logic, the purpose, and the real impact each scheme aims to create.
Chacha Bharat, representing lived experience, institutional memory, and grounded wisdom, responds by unpacking the deeper intent behind these policies—how they strengthen citizens, accelerate development, and transform long-term national potential.
The constant back-and-forth between curiosity and clarity becomes the engine of the narrative.
Together, they guide audiences through the “why” and “how” of major government schemes, making complex policies easy to understand and relevant to people’s lives.
Each Viksit Bharat episode focuses on a single initiative, breaking it down into:
The series will debut exclusively on Oneindia’s YouTube channel, which has a reach of 21.8 million subscribers, and on the Oneindia website. This ensures unparalleled reach across regions, languages, and demographic groups.
In its first rollout phase, Viksit Bharat will release one episode every week, featuring a different government scheme and its on-ground implications for individuals and communities. The first episode is already live.
With Viksit Bharat, Oneindia strengthens its commitment to high-impact public information content, empowering citizens, improving civic literacy, and contributing to a well-informed development narrative for India.
Speaking on the launch of Viksit Bharat, Ravanan N, CEO, Oneindia, says, “Viksit Bharat strengthens our mission to make credible public information accessible to every Indian. This initiative is a decisive step in empowering citizens with clarity, awareness, and the knowledge needed to participate in India’s growth story. It shows how policy translates into opportunity.”
“Viksit Bharat turns complex schemes into clear, structured knowledge citizens can actually use. It supports informed participation in India’s growth journey. By presenting verified, structured insights into key state and central government schemes, this initiative reinforces our mission to strengthen citizen awareness and enable informed participation in India’s growth. This series is intended to be a public knowledge initiative designed to help every individual understand the opportunities available to them,” says Jogajyoti Pati – Head Government Relations, Oneindia.
Link to the first episode:
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