One Source Secures Integrated Marketing Mandate for Titan Capital-Backed Boba Bhai

One Source, an integrated marketing consultancy firm, has secured the integrated marketing mandate for Boba Bhai, a Titan Capital-backed bubble tea brand. The agency’s Delhi office will take care of Boba Bhai’s entire digital and social media marketing, influencer marketing, corporate communication, and creative needs as part of this strategic alliance.

One Source wins the integrated marketing for Boba Bhai

With its customer-focused creative storytelling, One Source will lead and develop Boba Bhai’s digital strategies while also bringing the brand’s promise to transform the bubble tea and Korean food markets in India to life. Boba Bhai is a well-known brand in seven Indian cities, with more than 32 stores and 60,000 monthly orders processed. Within the next six months, it is hoped to quickly spread throughout Tier 2 and Tier 3 cities after entering a number of additional Tier 1 and Tier 2 cities.

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Here’s what they said

Speaking of the partnership, Dhruv Kohli, founder, Boba Bhai, stated,

“At Boba Bhai, our focus has always been on delivering exceptional customer experiences. We are a young and passionate brand, and plan to disrupt the bubble tea market in India. Think Bubble Tea 2.0. One Source brings that same passion and enthusiasm to their work. Their vision for Boba Bhai is what we really appreciated and the company’s understanding of building our brand across digital & corporate communication platforms tipped the decision in their favour.”

Srishty Chawla, co-founder and co-chief executive officer, One Source, added,

“At One Source, our primary focus is on growing our clients’ businesses with measurable business impact. With a strong focus on consumer insights-driven strategies to drive meaningful campaigns, we aim to leverage our expertise across PESO platforms to augment brand visibility, recall, and love among the consumers. The Bubble Tea category in India is growing at a rapid clip, and Boba Bhai is championing the journey. We are excited to continue our results-driven approach for the brand and are deeply honoured by their trust in us.”

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About Netra

Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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