Omnicom (NYSE: OMC) has revealed its strategic roadmap and executive leadership model for the newly combined organization following its landmark acquisition of Interpublic Group (IPG) on November 26, 2025. With the integration complete, the company now forms the world’s most comprehensive marketing and sales ecosystem, powered by Omni—Omnicom’s advanced intelligence platform.
The merger consolidates a diverse range of expertise across media, creative, content, commerce, data, technology, and public relations. Omnicom outlined five major competitive strengths set to define its next phase of modern marketing, emphasizing deeper connectivity, intelligence, and scale.
The company now operates the world’s largest media network, bolstered by Acxiom RealID™ and sophisticated ID-less solutions. This will help unify paid, owned, earned, and commerce channels, enabling heightened precision in a privacy-focused environment.
Omnicom also positions itself as the leading global content engine, combining award-winning creative capabilities with generative AI to deliver personalized, culture-driven content at scale. Alongside this, its expanded commerce offerings aim to more effectively link marketing investments with measurable sales outcomes across marketplaces.
Another core pillar is Omnicom’s enterprise AI infrastructure, built through partnerships with frontier model developers, enabling clients to accelerate transformation of marketing operations with speed and intelligence. With Acxiom RealID™ and access to 2.6 billion verified global IDs, Omnicom will provide unmatched consumer understanding without relying on third-party cookies.
To operationalize these strengths, Omnicom introduced a new framework called Connected Capabilities, bringing together its global agency brands across media, creative, commerce, precision marketing, production, health, PR, branding, and experiential.
The company named key executives to lead each capability area:
Florian Adamski, CEO, Omnicom Media – overseeing OMD, PHD, Hearts & Science, Initiative, Mediahub, UM, and Acxiom
Chris Foster, CEO, Omnicom Public Relations – leading FleishmanHillard, Golin, Ketchum, Porter Novelli, and Weber Shandwick
Sergio Lopez, CEO, Omnicom Production
Duncan Painter, CEO, Omni and Flywheel Commerce Network
Troy Ruhanen, CEO, Omnicom Advertising – managing BBDO, McCann, TBWA, and the U.S. Advertising Collective
Michael Larson, CEO, Diversified Agency Services, with division heads:
Dana Maiman, Omnicom Health
Mark O’Brien, Omnicom Branding
Luke Taylor, Omnicom Precision Marketing
Two new enterprise groups will drive integrated client solutions:
Client Success Leaders (CSLs), led by Jacki Kelley and Andrea Lennon, will oversee end-to-end strategies across all Connected Capabilities.
The Global Growth Team, led by Chief Growth and Solutions Officer George Manas, will focus on innovation and new business opportunities.
As previously stated, John Wren continues as Chairman & CEO, supported by Phil Angelastro (EVP & CFO) and Philippe Krakowsky and Daryl Simm as Co-Presidents and COOs.
Reflecting on the milestone, Wren said, “The expertise and dedication of our leadership team and the promise of our Connected Capabilities make us uniquely positioned to turn this moment into a catalyst for intelligent growth. I am proud to welcome the people, agencies and clients of Interpublic to Omnicom.”
Omnicom highlighted several key events where the company will showcase its expanded capabilities:
CES 2026 in January, featuring the next evolution of Omni
Year-End Earnings in February 2026, with updates on the integration
Investor Day shortly after, detailing capital strategy and synergy capture
In a show of confidence in its long-term trajectory, Omnicom raised its dividend to USD 0.80 per share on November 26, 2025.
This merger marks one of the most significant consolidations in the global marketing industry, reshaping the competitive landscape with a focus on AI, data-driven intelligence, and connected creativity at enterprise scale.
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