Published on: September 8, 2026
Omnicom Media New Zealand has elevated Angela Spain to the newly expanded position of Chief Content Officer, recognising her contribution to the organisation and her role in advancing its content capabilities.
Spain has been instrumental in developing Omnicom Media New Zealand’s content offering, helping bring together content, communications, media and commerce to create stronger outcomes for clients. Her promotion highlights the increasing role of content-driven marketing and storytelling in shaping brand growth and audience engagement.
Nikki Grafton, CEO of Omnicom Media New Zealand, said, “Angela has made a significant contribution to the strength of our content capabilities. Her deep industry expertise and relentless focus on delivering exceptional outcomes foster a culture of collaboration, innovation and growth. “As brands increasingly seek new ways to build relevance, attention and enduring connections with audiences, Angela’s leadership will be critical in ensuring we continue to deliver world-class content solutions that drive both commercial impact and long-term brand growth.”
The leadership move comes as marketers contend with rapidly evolving consumer habits and an increasingly fragmented media ecosystem, making integrated and effective content strategies more important than ever.
Angela said, “Content has never been more important to brand growth. In a world where attention is increasingly hard to earn, long-term, consistent storytelling remains one of the most effective ways to build meaningful connections with audiences.”
Known for her client-focused approach, leadership skills and commitment to innovation, Spain brings extensive industry experience to her expanded remit.
Her promotion also reinforces Omnicom Media New Zealand’s focus on developing specialist talent and strengthening its senior leadership team as clients increasingly look for connected solutions spanning media, content and culture.
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