Omnicom Media Group MENA has decided to work together with regional media owners in the Middle East to provide complimentary media space to its long-standing partner charities. This initiative is a part of the company’s COVID-19 relief efforts. This noble act will help Dubai Cares, Gulf for Good, and Médecins Sans Frontières to reach out to a larger audience with their call to action. The COVID-19 campaigns are mainly aimed at education, health, and critical support for people especially children who are in need in the region and beyond.
The response from the media industry is astounding. The media partners currently include Backlite Media, Digital Tree, DMS, Elevision Screens, Eye Media, Future Tech, Group Plus, Maddict, MMP, Reach MENA, and Snap Inc. They have offered free media space to promote various charities and draw support for their causes. Omnicom Media Group MENA also provides creative support.
Omnicom Media Group MENA has shared a long-term relationship with these three non-profit organizations and supported their causes over the years. The latest initiative is a step to ensure to get the means for the mission of these charities towards the community continues when donations are down due to coronavirus crisis.
Mario Stephan, Executive Director MSF UAE said,
“This pandemic is like no other we’ve seen in modern times, impacting our patients, our staff, and our programs. Only together can we muster hope to get through it successfully.”
He further added,
“We’re very grateful for this initiative as it will help drum further support for our patients. It’s important we never lose sight of the less fortunate than ourselves, even now.”
Alanna Turpin, Sustainability Lead at Omnicom Media Group MENA added,
“Our industry has a very powerful talent that’s acutely needed right now. It’s the ability to raise awareness, rally and move people to achieve great things through collective action.”
In this crisis, it’s about saving people from illness and poverty. It’s urgent our charity partners get the resources they need to alleviate the suffering. Media owners with available advertising inventory they wish to commit to this effort can contact us at CSR-MENA@OmnicomMediaGroup.com”.
