OMD India, part of Omnicom Media Group, has won the integrated media mandate for Piramal Pharma’s consumer healthcare division after a competitive multi-round pitch. The agency will lead strategic marketing and media initiatives to elevate the brand with creative, forward-thinking communication strategies.
OMD India will manage the media strategy for Piramal Pharma’s OTC portfolio, which includes popular brands like Lacto Calamine, Little’s, Tetmosol, Polycrol, and women’s intimate health products such as i-pill and i-activ. The mandate will be executed from OMD India’s Mumbai office.
With a strong reputation for media and digital innovation, OMD India aims to boost Piramal Pharma’s market presence, enhance brand visibility, drive consumer engagement, and implement effective marketing strategies to foster business growth.
Expressing her enthusiasm about the partnership, Anisha Iyer, CEO of OMD India, stated,
“We are excited to embark on this partnership with Piramal Consumer Healthcare, a company that mirrors our commitment to innovation and excellence. This collaboration presents a significant opportunity to leverage our strategic acumen and deep market intelligence to elevate Piramal’s impressive portfolio of brands to new heights. Together, we aim to craft media strategies that go beyond visibility—building lasting trust and loyalty with consumers across India and shaping a future of sustained growth and impact.”
This win further reinforces OMD India’s expanding market presence, following recent achievements. In January 2025, the agency secured the integrated media mandate for HDFC Life. Additionally, in December 2024, OMD India earned recognition at the Campaign Asia Agency of the Year awards, winning South Asia Agency of the Year, Gold for India Media Agency of the Year, and Silver for Digital Innovation Agency of the Year.
Through this new partnership, OMD India continues to solidify its leadership in the Indian media landscape, delivering impactful marketing solutions for top-tier brands.
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