Published on: September 17, 2026
The Ogilvy Group UK, which brings together Ogilvy, Grey and New Commercial Arts, has appointed Jai Kotecha as President of Social, creating a new senior leadership role to strengthen and expand the group’s social capabilities.
Reporting directly to James Murphy, CEO of Ogilvy Group UK, Kotecha will oversee the development of the group’s existing social offering and bring its capabilities together across the network. The group also plans to make several senior appointments to its social team in the coming months.
Kotecha brings more than two decades of industry experience to the new position. He previously led social, digital, content and influence at Ogilvy UK before moving into leadership roles as CEO of Ogilvy Netherlands and EMEA Managing Director at Ogilvy.
In January, Kotecha joined Grey London as CEO, where he has led the agency through recent business wins including Synechron and Henkel.
Alongside his new group-wide social responsibilities, Kotecha will continue as CEO of Grey London. He will also work closely with Nicola Dodd, EMEA President of PR and UK Managing Director of PR, Social & Influence at Ogilvy, as the group develops its social strategy.
James Murphy, CEO of The Ogilvy Group UK, said, “Jai is a truly modern agency leader with extensive social expertise and a proven track record of highly successful agency leadership. All this makes him the perfect choice for this new role. I look forward to working with him to take Ogilvy Group UK’s social offering to the next level.”
Jai Kotecha, President of Ogilvy Group UK – social and CEO of Grey London, added, “Being given the opportunity to lead on all things social for Ogilvy Group UK while continuing to oversee the team at Grey London is an incredible privilege. I’ll be building on the brilliant foundations that have been established at Ogilvy Group UK, while bringing in new senior-level talent to help future-proof our offer. Getting to do that while continuing to deliver our ambition for Grey is a dream scenario.”
The appointment reflects the Ogilvy Group UK’s plans to further consolidate its social expertise while investing in senior talent and expanding its capabilities across its agencies.
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