Nunn Media has been named the strategic media partner for SunRice, one of Australia’s top food brands, after a competitive pitch process.
As part of this role, Nunn Media will oversee media planning and buying for SunRice across both Australia and New Zealand.
This appointment follows an extensive pitch aimed at finding an agency capable of delivering integrated media strategies to support SunRice’s ambitious growth targets in the region.
SunRice, a global FMCG leader and one of Australia’s top branded food exporters, operates in 10 countries and sells 35 major brands in nearly 50 global markets.
This win adds to Nunn Media’s impressive portfolio, which also includes Spotlight, Anaconda, Harris Scarfe, Baker’s Delight, and Melbourne Airport.
Tamara Howe, chief marketing officer at SunRice, said,
“Nunn Media stood out during the pitch process for their strategic insight, creative thinking, and commitment to delivering results. Their innovative approach and deep knowledge of the Australian and New Zealand markets will be invaluable in helping us elevate our brand and connect with consumers in meaningful ways.”
Meanwhile, Chris Walton, managing director of Nunn Media Sydney, commented,
“We are really looking forward to working with SunRice and help propel their business forward. This is a fantastic opportunity for us to demonstrate our media expertise and deliver measurable results for a brand that has such a strong legacy in both Australia and New Zealand and look forward to a long and successful partnership. We are on an exciting trajectory, growing not only in scale but also in recognition due to the quality of the work being done and the results that work is achieving.”
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