NDTV has strengthened its digital leadership team with the appointment of Sanjeev Choudhary as Head – CTV Growth and Revenue. In his new role, Choudhary will be responsible for driving connected TV growth, expanding digital revenue streams, and shaping NDTV’s CTV monetisation strategy.
“I’m happy to share that I’m starting a new position as Head – CTV Growth and Revenue at NDTV”, the LinkedIn post read.
Choudhary brings over ten years of experience across prominent media and digital organisations, including Republic World, Digit, Network18, ZEE, and Dainik Jagran. Most recently, he served as Chief Revenue Officer – Digital at Republic World, where he led the network’s digital business and played a key role in scaling client acquisition and retention across both Indian and international markets.
Prior to this, he held leadership roles such as National Sales Head at Digit and Sales Director – Digital at Mediascope. Across these positions, he managed diverse global and domestic client portfolios spanning technology, consumer durables, automotive, BFSI, travel, and government sectors.
Choudhary’s career also includes stints at CNN-News18, india.com, Dainik Jagran, Times Business Solutions, and ValueFirst. He has extensive experience across display and video advertising, branded content, programmatic solutions, and ad sales strategy, with a strong focus on accelerating digital growth and audience expansion.
At NDTV, Choudhary will lead initiatives to strengthen advertiser partnerships, unlock new monetisation opportunities, and enhance the network’s footprint in India’s rapidly evolving connected TV ecosystem.
Read more: Samiksha Sikka Appointed as Revenue Head at NDTV Digital
