Nayaab Rais has been promoted to the position of Executive Creative Director at FP7 McCann, strengthening the agency’s creative leadership. Together with Federico Fanti, the Chief Creative Officer, Rais—a seasoned creative professional and juror for Cannes in 2024—will work closely to advance the agency’s creative vision and its effect on client business growth.
Rais will also become a member of MCN’s Creative Leadership Council, which is in charge of improving the quality of creative work produced by MCN agencies and guaranteeing smooth cooperation in the fields of media, data, tech, and creativity. Having worked for well-known companies like Mastercard, Coca-Cola, HSBC, Kraft, and Emirates in Europe, MENA, and Asia, Nayaab brings a wealth of international experience to the table. Her direction has been crucial to FP7McCann’s achievements, which include the agency’s most recent ranking as the best performer in the MENAT Cannes Lions shortlists.
Rais is a significant player in the industry thanks to her wealth of experience and innovative accomplishments. She judged the Brand Experience and Activation Lion at Cannes this year. She has judged at many other international award shows, such as the New York Festivals, One Show, Clios, and LIA. Her efforts are still the main reason for FP7 McCann’s success and recognition on the international scene.
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Federico Fanti, Chief Creative Officer at FP7 McCann, expressed his excitement about the promotion, stating,
“Today, we honour more than just a promotion; we celebrate a journey of creativity, dedication, and sheer brilliance. Nayaab is not only a great creative who knows the agency inside out, but she is also an inspiring, empathetic, and warm leader. She will help me nurture and lead our talents and drive our creative vision to new heights. I could not be happier to have her by my side on this incredible new adventure.”
Nayaab Rais, Executive Creative Director – FP7Mccann, added,
“For me, agencies are all about the people, and I’m excited to partner with the brilliant gents – Federico, Tarek Ali Ahmed, and Tarek Miknas – to further build on FP7McCann’s formidable legacy. I’m passionate about fostering environments where creatives can do their best work and where DE&I is so deeply embedded that it becomes second nature. So, the focus will be on ensuring our diversity remains our greatest strength, our client relationships and their brands reach new heights of success, and our creative excellence continues to sparkle (especially with some shiny new metals).”
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