1. Can you share your professional experience and some key learnings over the course of your journey that shaped your current professional outlook?
I started my journey in the ad tech industry in 2016, working with publishers at Xaxis. This initial experience provided me with a solid foundation in understanding publisher needs. Following my time at Xaxis, I moved to Teads, where I took on a role in publisher technical operations. This position allowed me to delve deeper into the technical aspects of ad tech, enhancing my skills in managing publishers and optimizing their performance.
The technical and operational knowledge I gained during my time at Teads gave me a different perspective on publisher growth. I learned how to leverage technology to enhance operational efficiency and drive revenue. This technical expertise, combined with my experience in business strategy, allowed me to develop a more holistic view of the industry.
In 2019, I joined the Equativ APAC team, where I took on a regional supply role supporting the growth of APAC and MENA publisher portfolios.
This dual perspective enables me to develop and implement strategies that not only address immediate business needs but also foster long-term growth. My goal is to help publishers and advertisers achieve their full potential within the dynamic landscape of programmatic.
2. Equativ was selected as a part of the 2024 class of French Tech’s Next 40 program, and recently merged with Sharethrough. What is the next outlook for Equativ?
We are thrilled to be part of the 2024 class of French Tech’s Next 40 program. This recognition highlights our impressive growth (+15% year on year achieving €100 million in net recurring revenues) and the effectiveness of our mission to provide an independent alternative to major players like GAFAM in the digital advertising space.
The next outlook for Equativ is also leveraging the recent merger with Sharethrough to consolidate our position as a leading independent ad tech platform. We aim to expand our global footprint, enhance technological capabilities in programmatic advertising, particularly in video and CTV, and continue driving innovation in sustainable and privacy-first solutions. We seek to capitalize on synergies, maintain growth momentum, and deliver superior value to advertisers, media owners, and technology partners worldwide.
Overall, we envision sustained growth, broader market reach, and stronger global influence as we continue to promote French tech excellence and provide valuable solutions to our clients worldwide.
3. What are your thoughts on the future of digital advertising and the evolution of the publisher economy in this dynamic landscape?
Issues like ad fraud and lack of clarity in supply chains have driven advertisers and publishers alike to prioritize transparency. Supply Path Optimization (SPO) has emerged as a critical strategy to streamline the path from advertiser to publisher, ensuring efficiency and reducing costs.
Advertisers’ budgets are increasingly diversified across these new formats, impacting traditional web display publishers. To secure and retain budgets, traditional publishers should innovate and diversify their offerings. This may involve exploring new ad formats, enhancing user experiences, and adopting technologies that improve targeting and engagement.
