Mumbai, June 24, 2025: Indian luggage and travel accessories brand Nasher Miles has partnered with leading fashion platform Myntra to launch ‘Show Your Colour With Pride’ — a campaign celebrating individuality, identity, and self-expression. Running from June 20th onwards, the initiative moves beyond symbolic gestures, aiming to create meaningful space for queer voices and stories.
This year, the initiative isn’t about performative allyship; it’s about passing the mic. Leading the narrative is Lauren Robinson — a voiceover artist, actor, drag performer, and creator from the LGBTQIA+ community. Through their lived experience, personal style, and unapologetic voice, Lauren represents the campaign’s core message of visibility, self-expression, and owning one’s truth. “Colour has always been more than a vibe. It’s been my resistance. My expression. My truth,” they share.
As part of the collaboration with Myntra, Nasher Miles spotlights its Zanzibar collection, a quiet yet striking symbol of individuality. Known for its bold, vivid hues, the collection reflects the campaign’s message that standing out should be celebrated, just like the voices this initiative honours.
The campaign’s visual language centres a minimal, bright white backdrop, allowing colour to lead the narrative. Rainbow stripes and powerful statements like “Labels belong on luggage, not people” echo the importance of recognising identity beyond imposed labels. Lauren’s styling complements the luggage’s vibrant palette, creating visuals that merge fashion with purpose.
‘Show Your Colour With Pride’ engages audiences through digital creatives, influencer-led videos, and street-style vox pops, building honest conversations around identity, confidence, and self-expression.
Bringing this message to life beyond digital spaces, Nasher Miles and Myntra transformed Goa Airport’s baggage claim into a vibrant Pride spectacle. The airport’s baggage carousel was reimagined as a rainbow runway, surprising and delighting travellers as their luggage rolled out on a boldly coloured belt, turning arrivals into a celebration of Pride. This striking offline activation, captured and shared across social media, offered passengers an unforgettable, immersive Pride experience.
The activation was picked up organically by influencers from the Pride community and other travellers, who captured and shared their experience on social media. Prominent marketing pages on Instagram also featured the campaign, further expanding its digital footprint.
This multi-touchpoint activation ensured a 360-degree campaign impact, blending offline airport presence with online buzz, and reinforcing Nasher Miles’ support for the Pride community.
“Nasher Miles stands for colour. The alignment with the Pride community to celebrate their colours felt like a natural extension. And having Myntra as a partner helped us make it larger than life with the airport activation.,” said Shruti Kedia Daga, Co-Founder & Head of Marketing.
The campaign is live across Nasher Miles’ digital platforms and Myntra, with conversations invited via #SHOWYOURCOLOURWITHPRIDE.
Credits:
Photography: Kirti Narain
DOP: Suraj Vaishya
Styling: Pari Sajnani
Agency: itch
Read more: World Out Of Home Organization Appoints Two New Directors
