The MullenLowe Group has combined the operations of its two companies, Mullen Lintas and Lowe Lintas, in New Delhi to consolidate business in the northern Indian market. The action was taken after the business decided to give operational efficiency top priority.
The Mullen Lintas entity won’t alter as a result of the development. But its Delhi NCR office is no longer open. Its operations have been combined with Lowe Lintas’s Delhi NCR office, and Naveen Gaur, group COO, of growth and innovation, MullenLowe, will lead the combined operation. Since January 2024, Gaur has been supervising the combined operations. Among the companies on the agency’s roster of clients in Delhi are Havells, Vadilal, and Dulux.
The business recently revealed “State of States,” a joint venture with Quantum Consumer Solutions. Its goals were to break down thirty distinct cultures and offer micro-insights into India’s varied market in order to gain a deeper understanding of domains and develop future-oriented brands. MullenLowe US developed an evolved octopus as part of a new global identity and repositioned MullenLowe in 2023 to bring together 57 markets worldwide. “A kindred spirit that visually depicts how brands need to grow today” was what it stood for.
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