Moving Walls, the foremost provider of enterprise software for Out-of-Home (OOH) media, has revealed a strategic partnership with Place Exchange, a prominent supply-side platform (SSP) specializing in programmatic OOH media. This collaboration will grant Moving Walls OOH software users seamless access to Place Exchange’s extensive network of digital Out-of-Home (DOOH) inventory.
Moving Walls’ OOH planning and purchasing software on the buy-side is widely adopted by brands and partners across key regional marketing hubs such as Singapore, Japan, India, Latin America, and the Middle East. A significant portion of these brands belongs to sectors like enterprise software, travel, tourism, and fintech, and they are actively extending their reach into emerging markets, including the Americas and Europe.
For these brands seeking an effective blend of awareness and performance marketing campaigns, Digital Out-of-Home (DOOH) emerges as the optimal medium. This preference is attributed to its remarkable attributes, including heightened visibility, dynamic and timely content delivery, precision-targeted messaging, and its capacity for data-driven measurement. DOOH enables these brands to engage consumers across multiple touchpoints throughout their daily journeys with unparalleled efficacy.
Place Exchange provides programmatic access to a vast DOOH display network through global OOH media partners, covering various venues and formats. This inventory is now seamlessly integrated into Moving Walls’ buying platform, simplifying campaign planning and measurement for users.
Srikanth Ramachandran, Founder and Group CEO of Moving Walls said,
This type of partnership goes a long way to removing the friction of executing truly global DOOH campaigns.Many of our buy side partners are used to running multi-market advertising campaigns and DOOH remains the most impactful way of driving reach in a new market. With Place Exchange, our partners can now extend these campaigns into some of the most advanced DOOH markets.
Ari Buchalter, CEO of Place Exchange said,
We’re thrilled to introduce Place Exchange’s premium inventory to Moving Walls users and give our supply partners the opportunity to engage with more international advertisers. DOOH is a unique medium with sophisticated audience targeting and performance measurement capabilities on par with other digital channels, and we are excited to unlock these capabilities in new markets for global activations.
