Monks, the global, purely digital, and data-driven brand under S4Capital plc, has announced a strategic collaboration with leading LLM innovator MiniMax, aimed at transforming the creative content industry in China. MiniMax is renowned for its proprietary multi-modal models that span video, text, and music generation — technologies set to redefine the boundaries of digital creativity.
Through this partnership, Monks China and its clients will gain early access to MiniMax’s state-of-the-art AI creative tools and models. This access will empower content creators with advanced capabilities to bring their visions to life faster, smarter, and more imaginatively than ever before.
Rogier Bikker, Managing Director of Monks Greater China, shared his enthusiasm:
“We are thrilled for this strategic collaboration with MiniMax. MiniMax ’s latest flagship video model and Hailuo AI provides our clients with unbeatable quality in AI video generation. This collaboration not only grants us early access to MiniMax’s ground breaking products but also opens the door to the invaluable expertise of the MiniMax team. We’re excited to see the incredible potential this partnership unlocks for us and our clients!”
Echoing the sentiment, Ms. Yun, Co-Founder and COO of MiniMax, added:
“We are excited to partner with Monks, a leader in digital-first advertising and a pioneer in ground breaking technologies like AI. We believe that working closely with forward-thinking industry leaders like Monks is the key to driving productive and responsible AI innovations that empower creativity and enhance industry productivity. Together, we aim to advance the boundaries of AI in media and advertising, delivering transformative solutions for clients in Greater China.’
This collaboration will further streamline Monks’ internal creative workflows, enhance content generation processes, and open new creative frontiers for its partners. It represents a bold step forward in how brands can harness the power of AI to fuel efficiency, originality, and growth in a rapidly evolving media landscape.
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