Mohit Raina joins as Category Director – Kingfisher at United Breweries

Mohit Raina has joined United Breweries as the Category Director-Kingfisher. Mohit previously worked as the Marketing Communications Manager at Ikea. Prior to that, he worked for Domino’s as Head of New Product Development and Assistant Vice President, Marketing. He shared his appointment on his LinkedIn profile

Mohit Raina appointed as Category Director – Kingfisher at United Breweries 

He started his career at Gillette and later worked for PepsiCo India, DNA Networks, and Domino’s. Raina oversaw the company’s largest beverage portfolio while serving as PepsiCo India’s general manager of marketing for Hydration and mango-based products. To oversee the global innovation platform, he assembled a cross-functional team of internal and external stakeholders. He oversaw a project to transform the product and packaging in order to produce the mango drink agenda with the best taste. He oversaw the value and premium brand extensions that allowed the mango drink category to grow. In addition, he designed and initiated the nationwide Slice Taste Challenge integrated marketing campaign in 2013.

With 17 years of general management experience, Raina has gained crucial knowledge in creating the framework for newly emerging businesses and platforms and leading international project teams with a variety of backgrounds and cross-functional abilities.

Read More: Omnicom Media Group Appoints Aishwarya Lahiri as Associate Business Director