After nearly nine years of delivering trusted services and creating meaningful impact for clients across the region, MEDPUSH announced the launch of VIRDIX, a major milestone in the company’s journey that reflects its vision, continued growth, and commitment to innovation in an ever‑evolving media landscape.
VIRDIX will be led by Duri Alajrami, a digital veteran with over 25 years of experience across MENA and North America. The division will introduce five innovative, proprietary AI‑powered solutions designed to go beyond traditional metrics—addressing the real marketing and business challenges of today’s advertisers.