McCann Content Studios, MCN’s global hub for social and creator capabilities, recently launched in the Middle East, giving its clients access to a cohesive suite of social, production, and influencer offerings under one roof.
McCann Content Studios is a single organization that offers full-service social and creator strategy and execution. It provides clients with end-to-end solutions that are customized, utilizing the breadth and depth of local expertise along with the size and strength of the worldwide McCann Content Studio Network. The studio offers connected creative services, audience development, creator partnerships, and performance measurement, all of which are intended to streamline the process for clients working on social and creator-led campaigns. Additionally, the studio offers a one-stop shop to individuals with limited funds rather than distributing them among several agencies.
By seeking out content producers and consumers who are a good fit for the agency’s clients, it will also enhance the audience practice of the agency and enable it to combine cultural storytelling with brand storytelling and ensure that they work well together.
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Ghassan Harfouche, CEO of MCN MENAT, said,
“The launch of McCann Content Studios unites MCN’s best-in-class capabilities across social, production and influencer/creator. The connected offering ensures strategic, engaging, and quality social and creator executions for our clients.”
Tarek Miknas, CEO of FP7 McCann, said,
“Our strong team at McCann Content Studio brings to clients the most impactful and connected solutions, at the convergence of social media, the native content required to have a presence in it, and the creators that help fuel a brand’s social voice. The specialist capabilities brought together on one team ensure comprehensive and quality-driven social media influencer strategies, designed to captivate, inspire and drive meaningful connections between brands and their audiences.”
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