McCann Worldgroup Secures Ferraro’s Kinder and Tic Tac’s Creative Mandate

Ferraro has chosen McCann Worldgroup to oversee its creative accounts in the Middle East, Asia Pacific, and Europe for Kinder and Tic Tac. In Mexico, McCann acquired all Ferraro brands after a competitive nine-month pitch.  Daryl Lee, McCann Worldgroup’s global chief executive, called the pitch “highly competitive” and lasting nine months.

Ferraro’s global creative accounts were combined in the pitch to an effort to “streamline its global agency portfolio.” Ferraro did not name any agencies or brands, only stating that the creative review had produced “new partners to support its global creative initiatives.”

The goal of consolidation is to improve digital initiatives and streamline Ferraro’s worldwide agency portfolio. September 2024 will see the start of new projects.

Here’s what they said

McCann Worldgroup’s global chief executive, Daryl Lee, said

“Kinder is the largest chocolate brand globally, and Tic Tac is their most international brand. This victory showcased the strength of our global McCann Worldgroup network, which excelled through collective effort, regional collaboration, and comprehensive market capabilities.”

Read More: Colgate-Palmolive selects WPP as Amazon agency of record in Europe

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Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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