M&C Saatchi Sport & Entertainment is the latest addition to M&C Saatchi UAE’s regional operations. M&C Saatchi Sport & Entertainment has been at the forefront of its industry for 20 years, connecting brands to consumers through their passions and making them culturally relevant. It has a strong track record of creating impactful campaigns for global giants like Adidas, Barclays, Absolut, UEFA, LEGO, and Heineken.
Growing client demand in one of the fastest-growing sport and entertainment markets in the world is the driving force behind the agency’s entry into the United Arab Emirates. With this move, M&C Saatchi Sport & Entertainment opens its seventh international location since its founding in 2004. By delivering strong integrated campaigns across sponsorship, PR, social media, digital, content, activations, and more, the agency will replicate its service model and deeply connect with the GCC market’s passions.
The clientele of M&C Saatchi UAE is already taking notice of the enlarged offering; Casa Milan Dubai, AC Milan’s Middle East hub, recently joined as a partner. Ross Watson, managing partner at M&C Saatchi Sport & Entertainment London, will lead the offer. He will export his experience in multi-market campaigns, and Rasha Lambe, business director for the UAE, will lead client work locally and propel the agency’s expansion with a group of passionate experts in the area.
M&C Saatchi Sport & Entertainment has received numerous industry honors for its outstanding creative work, including the coveted Sport Industry Agency of the Year title a record six times and the Agency of the Year title at the UK Sponsorship Awards this year.
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