Magnite’s SpringServe Powering Video Advertising

Magnite, SpringServe, video advertising, Yomiuri Telecasting Corporation, YTV, ad tech, ad serving, digital advertising,

Magnite the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped YTV and ytv media design achieve revenue uplift and maximize operational efficiencies.

SpringServe’s sophisticated ad serving and inventory management capabilities help publishers streamline monetization to capture the full value of their inventory, while ensuring high quality ad experiences. Working with SpringServe enables YTV to help deliver premium video advertising experiences across ytv MyDo! and TVer services.

Akito Mizui, Director of ICT Technology at ytv media design said,

“We are very pleased to be using SpringServe to help YTV deliver a high-quality advertising experience to viewers of ytv MyDo! Ytv MyDo! was created to provide viewers with an extremely high quality viewing experience regardless of their location or device,”
“ Accomplishing this feat requires technology engineered specifically for video and we’ve been pleased to have found this with Magnite and SpringServe. SpringServe technology has helped us achieve greater efficiencies and given us a more holistic view of overall performance, leading to increased revenue. We look forward to seeing continued positive results.”

Ken Harada, Managing Director, Japan at Magnite said,

“SpringServe can be used across any video environment and we’re excited that YTV has seen great results as one of the first broadcasters in Japan to implement the technology,”
“We look forward to working with them to enhance delivery of premium ad experiences on their properties.”

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