Madison World’s Madison Media Alpha has been designated Pilgrim’s media agency of record. The agency will manage the brand’s entire media mandate.
With over 100 SKUs in facecare, haircare, and skincare products, makeup, and fragrances, Pilgrim is a rapidly expanding beauty and personal care brand founded in 2019 by IITians Anurag Kedia and Gagandeep Makker. PETA and the FDA have approved the ingredients used in the brand’s wide range of beauty products, which are sourced from around the globe.
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Speaking about the agency’s appointment, Anurag Kedia, co-founder of Pilgrim, commented,
“We are excited to partner with Madison Media Alpha, a leader in the media industry. Their innovative approach and expertise in media strategy align perfectly with our vision to expand Pilgrim’s reach and strengthen our brand presence across India.”
Commenting on this win, Vishal Chinchankar, CEO, Madison Digital & Madison Media Alpha, said,
“This partnership represents a powerful union of Pilgrim’s vision and Madison’s expertise in delivering innovative and impactful media solutions. We look forward to making Pilgrim a house-hold name in the country.”
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