Liberty Shoes has announced the appointment of Priyanka Vishnoi as its Head of Marketing, strengthening the brand’s leadership as it sharpens focus on brand building, retail visibility, and digital-led growth. Based in Gurugram, Vishnoi will be responsible for driving integrated marketing initiatives spanning brand strategy, retail marketing, and digital expansion.
Confirming her new role on LinkedIn, Vishnoi shared, “I’m happy to share that I’m starting a new position as Head Marketing | Driving Brand, Retail & Digital Growth at Liberty Shoes.!”
Vishnoi brings over 20 years of experience across brand management, retail marketing, and integrated communications. Before joining Liberty Shoes, she was Senior Brand Lead at VLCC, where she led pan-India marketing programmes across clinics, partnerships, and large-scale campaigns.
Earlier in her career, she spent nearly six years at BIBA, managing brand marketing initiatives across traditional media, digital platforms, and social channels. Her professional journey also includes retail marketing roles at Cheil India and marketing assignments at BOP Group.
She began her marketing career with roles at Impact Marketing Services, Welspun Retail, and Koutons Retail, gaining hands-on experience in brand development, retail expansion, and customer engagement strategies.
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