Kofluence Introduces Its New Business Unit

The ad-tech influencer marketing platform Kofluence has announced the opening of Rare Travel, its newest business unit. This platform will establish exclusive partnerships between leading travel influencers in various cities and leading brands. Brands will be incorporated by Rare Travel into captivating influencer travel stories.

Kofluence launches Rare Travel – a new business unit

This ensures that brands receive increased engagement and capture significant eyeballs instead of travel, catering to audiences seeking aspirational content. Several brands, including Ajio, Lenskart, XYXX Apparels, Mokobara, and Zouk, have already joined the Rare Travel experience.

As a full-stack marketing platform and connective marketplace, Kofluence provides performance metrics throughout the customer journey and was recently named one of Forbes’ Select 200 Companies with Global Business Potential. By acquiring a 10.77% stake in Kofluence, the board of Nazara Technologies granted Kofluence a strategic investment in January 2024. This investment was made as part of a share swap between the two businesses to launch a community and influencer-driven game discovery platform.

Rare Travel’s pilot projects

Two of Rare Travel’s first projects were well-known influencer trips:

Baku Exploration (June 26–July 1), in which top creators Tanya Sharma (IG: 3.5M followers), Ashish Bhatia (IG: 1.1M followers), Shivani Singh (IG: 840K followers), and others will discover the charms of Baku and share unique experiences with their large followings.
South Korea Expedition: Influencers Ashna Zaveri (IG: 811K followers), Prabhat Chaudhary (IG: 1.2M followers), Niharika Tiwari (IG: 1.3M followers), and others will travel to South Korea at the same time to highlight the country’s opulent offerings and rich cultural legacy.

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Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.