Published on: June 4, 2026
Mumbai, India: Kinnect, one of Omnicom Advertising India’s youngest agencies with a legacy digital presence, is stepping into its next phase of growth, creativity, and scale. Born digital and raised integrated, the agency has spent the last few years reshaping its model by bringing in new-age industry stalwarts to help brands stay relevant and build long-term equity in an increasingly fragmented market.
Marketing today is more than mediums. It is about relevance and reverence. It is about creativity and culture. It is about influence and iteration. More than anything, it is about understanding how people engage with brands in real time. People and communities are the new brand book. The zeitgeist is the new brief. Hacking is the new innovation.
What makes Kinnect uniquely positioned for this landscape is its integrated operating model. Not just creative. Not just media. Not just influencer. Not just tech. But all of it in one. That integrated approach has shaped Kinnect’s growth, reputation, and creative effectiveness over the years. That’s what makes it the definitive new future-ready agency.
Chandni Shah, CEO, Kinnect & 22feet, said “The industry is moving away from siloed capabilities to connected systems, and that’s exactly where we see our role. Being part of Omnicom Advertising India allows us to plug into a larger ecosystem while staying true to what Kinnect has always stood for, solving real business problems through integrated thinking. This next phase is about scale, but more importantly, about relevance, building solutions that are collaborative by design and impactful by default.”
The agency’s growth trajectory reflects this ambition. Kinnect has grown 4x over the last six years, even through testing market conditions, and is now focused on accelerating this trajectory further with a stronger leadership team and sharper delivery model.
To drive this next phase of operational scale, Ankit Banga is elevated to Chief Operating Officer, with a mandate to streamline operations, strengthen delivery frameworks, and build a more agile, future-ready organisation.
Ankit Banga, COO, Kinnect, said “As we scale, the focus is on building systems that can handle complexity without slowing us down. It’s about creating a structure where teams can collaborate seamlessly across capabilities, and where we can deliver consistent, high-quality work at speed.”
On the creative front, under the leadership of Neville Shah, Chief Creative Officer, Kinnect is making work that earns its place, with audiences and with the business.
Neville Shah, CCO, Kinnect, said: “The most interesting thing about advertising today is that audiences can spot performative marketing instantly. You can’t force relevance anymore; you have to earn it. People don’t engage with brands because they’re loud, they engage because something feels useful, culturally true, or genuinely relevant to them. Which is why integration matters more now than ever before, as a way to protect the integrity of an idea across every touchpoint. At Kinnect, we see modern marketing not as doing everything, but making everything feel connected.”
At the heart of this next phase is a sharper focus on client partnerships, with the intent of becoming a single, integrated solution for modern marketing needs. Strengthening this mandate, Gaurav Dudeja joins Kinnect as Chief Business Officer, from his previous role as CEO of FCB Interface. He will lead business growth, client partnerships, and cross-capability integration across the agency.
Gaurav Dudeja, CBO, Kinnect, said: “Kinnect has built strong momentum over the past few years, not just in business growth but also in its creative reputation. What stands out is how deeply the agency cares about its clients’ businesses and brings together a full-funnel stack of capabilities to drive real impact. It also feels like a strong culture fit, every interaction with Rohan, Chandni, and Neville has reflected a clear sense of direction and shared ambition. My role is to help connect the dots across teams and capabilities, so we continue to raise the bar on how we partner, how we listen, and how we deliver value.”
With a strong leadership team and deeply integrated capabilities, Kinnect is focused on building a model where creative excellence acts as a business multiplier, delivering sustained growth for both clients and the agency.
Read more: Chandni Shah Appointed As CEO Of Kinnect And 22feet Tribal
