India | 25th September, 2024: In a groundbreaking marketing campaign for the Carnival Limousine launch, KIA Motors brought their latest full page print ads to life through an innovative mixed reality experience created by AliveOnPrint. Full page ads were activated in leading national newspapers like The Times of India, Hindustan Times and The Economic Times. Users could instantly bring the print ads to life without downloading any app or opening a web browser.
With AliveOnPrint technology, by simply scanning a QR code in the ad and pointing to the ad, readers could instantly play a captivating video directly on their newspaper. The campaign’s simplicity was its strength. No additional app download or web browser was required, making it accessible to a wide audience. This user-friendly approach encouraged spontaneous engagement and exploration.
AliveOnPrint is a technology solution created by global creative tech studio, AliveNow. Their CEO, Adhvith Dhuddu shared his thoughts on this activation,
‘’We were thrilled to work with KIA to bring this innovation to life. We know how important the Carnival Limousine launch was and when we presented the idea, the KIA team was equally excited to add a layer of tech and immersiveness to their nation wide print campaign. By combining the power of print media with the dynamic capabilities of AliveOnPrint, we were able to achieve some incredible results.’’
To further drive sales, the campaign included a prominent “Pre-Book Now” button within the mixed reality experience. This call to action provided a convenient way for interested customers to reserve their Carnival.
The print innovation proved to be a resounding success, with high numbers of QR code scans and significant interest in the pre-booking option. This innovative approach demonstrates the potential of AliveOnPrint technology to enhance traditional advertising and drive consumer engagement.
See the magic here:
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