Kenvue Appoints Global Creative Agencies

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Kenvue, the consumer division of Johnson & Johnson’s healthcare group, has expanded its global agency roster to include FCB from Interpublic Group and BBDO from Omnicom. The two agencies had previously worked with Johnson & Johnson, but this is believed to be their first appointment since Kenvue separated from Johnson & Johnson in August, becoming an independently owned company. Listerine, Benadryl, Neutrogena, Calpol, and Johnson’s Baby are among the brands it sells.

Johnson & Johnson to sell off its remaining 9.5% stake in Kenvue.

It is understood that while the agencies are now aware that their names are on the roster, they are not yet aware of the specifics of how the business will be divided. It seems likely that each will handle multiple brands. According to a US Kenvue representative, BBDO and FCB were “awarded work across select Kenvue brands” when they confirmed their hiring.

Kenvue expands its global agency roster

While the agencies are now aware that their names are on the roster, they do not yet know how the business will be divided. It appears likely that each will take care of several brands. BBDO and FCB were “awarded work across select Kenvue brands” when they confirmed their hiring, according to a US Kenvue representative.

Here’s what they said

The statement said

“We remain focused on driving a meaningful impact on the lives of consumers we serve every day and look forward to partnering with these respected creative agencies to do so.”

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