Published on: July 14, 2026
Gurugram, July 13, 2026: JioHotstar and VDO.AI are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver more relevant and responsive advertising experiences. Through the integration of a ‘Creative Intelligence Layer’, creatives can adapt in real time to signals such as temperature, AQI, match scores etc.
As part of the engagement, VDO.AI deploys its DCO (Dynamic Creative Optimisation) Engine, enabling advertisers to integrate live data signals into ad experiences served across the JioHotstar platform. The VDO.AI technology stack brings together multiple real-time API integrations including weather intelligence, AQI and pollution data, sports score APIs, live news feeds, geo-location intelligence and countdown-based launch integrations, allowing campaigns to dynamically adapt based on live external conditions and viewer context.
Bhaskar Ramesh, Head – Entertainment Sales, Digital, JioStar, said, “The most powerful advertising moments happen when brands become part of what consumers are experiencing in real time. Whether it’s a sudden change in weather, a nail-biting sports finish, or a major cultural moment, relevance can transform attention into action. As streaming audiences grow and consumer expectations evolve, advertisers need smarter ways to connect with viewers beyond traditional messaging. Through our partnership with VDO.AI, we are enabling brands to harness real-world signals and dynamic creativity to deliver experiences that are more adaptive, engaging, and effective.”
Arjit Sachdeva, Co-founder, VDO.AI, said, “A lot of innovation in streaming has historically happened around content and distribution, while the advertising experience itself remained relatively unchanged. With JioHotstar, we are enabling an ecosystem where advertising can continuously recalibrate itself around live consumer context, making the experience significantly more intuitive and relevant for viewers. The convergence of streaming, contextual intelligence and adaptive creativity is going to fundamentally redefine how brands build engagement on streaming platforms.”
Several leading brands have already leveraged these capabilities across JioHotstar’s streaming ecosystem. Campaigns have included countdown-led launch integrations for Maruti Suzuki and AJIO, sports-triggered messaging for Flipkart, weather-responsive creatives for Urban Company, episode-release countdowns for HP Smart Champs, and contextual QR code integrations for Swiggy Instamart. Across these campaigns, brands have recorded approximately 2.5x higher aided brand awareness, 2x stronger message association, and nearly 3x higher purchase intent, demonstrating the effectiveness of contextual relevance in driving business outcomes.
The integration helps brands build significantly more responsive and engagement-oriented CTV campaigns while enabling JioHotstar to unlock stronger inventory premiumisation opportunities -across its streaming ecosystem.
As advertisers increasingly seek greater relevance, responsiveness, and measurable impact from their media investments, contextual and dynamic creative capabilities are becoming an important part of the streaming advertising ecosystem. Through this partnership, JioHotstar and VDO.AI aim to enable brands to create more engaging consumer experiences while unlocking greater value from premium digital video environments.
