Independent creative and media agency Enigma has announced the appointment of Jenna Russell as Executive Strategy Director, marking a major addition to its growing leadership team.
Originally from Newcastle, NSW, Jenna returns to Australia after spending the past 18 years in London, where she built an impressive career as both a creative and strategist across global brands and agencies.
She joins Enigma’s Sydney office from London-based B Corp creative agency Elvis, where she spent over five years — most recently serving as Strategic Group Head. During her tenure at Elvis, Jenna led global brand strategies for major clients including Mondelez (Cadbury, OREO, Philadelphia), Kimberly-Clark (Huggies), Greenpeace, and WaterAid.
Dom Hickey, Chief Strategy Officer at Enigma, said,
“Jenna’s a rare hybrid planner with a POV on culture, style, taste and creativity that you feel in every conversation. She’s whip-smart and exactly the right fit as we grow the multi-discipline strategic offering for our clients. Jenna brings a wealth of experience and we’re incredibly excited to have her onboard.”
Commenting on her new role, Jenna Russell said,
“There’s a real sense of energy at Enigma and the opportunity to collaborate with industry leaders like Dom Hickey and Simon Lee is incredibly exciting. From the first meeting it was clear the ambition to deliver world-class creative work is brought to life by the energy and momentum the team are building together.”
Jenna’s appointment further reinforces Enigma’s strategic expansion, combining creativity, culture, and data-led insights to deliver impactful brand solutions for clients in Australia and beyond.
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