Jay Morzaria, the former Head of Creative at Rephrase.ai, has joined McCann Worldgroup Indonesia as Creative Head. He moved three months ago, and in April 2024 he started his new position officially. After working with Rephrase.ai for eight months, he decided to leave the company when it was bought by Adobe in November 2023.
With the platform undergoing a transition, Morzaria left the position, prepared to take on his next challenge. He played a key role in advancing creative content solutions and enhancing the platform’s creative capabilities during his time there. From January 2020 to November 2023, Morzaria served as an independent creative consultant for a number of companies and brands, entrepreneurs and managers, groups and individuals, including Owled, Isobar, Digitas, WeKreate, Waterfield Advisors, L&T Financial Services, SKORE condoms, and Oreo.
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Morzaria has worked in a variety of creative roles for more than ten years. Throughout his career, he has worked for prestigious companies and agencies like Tonic Worldwide, OktoBuzz, Spring Marketing Capital, Atom Network, Schbang, Wavemaker, Ogilvy and Mather, and The Glitch. In 2012, he began working for Bright Outdoor Media as an assistant media planner, which set the stage for his future success.
Through mentoring and instruction, he has also made a contribution to the industry. He has held positions as a mentor at The 30-Minute – University of Planning, a visiting faculty member at Mumbai’s KES Shroff College, and an instructor at Terribly Tiny Tales (TTT).
Sharing his experience on making the move from India to Indonesia, Jay Morzaria, Creative Head, McCann Worldgroup Indonesia, said,
“For over a decade, I had been working in a rich and diverse market like India. I am thankful that life has now presented me with an opportunity to work in yet another rich and diverse market like Indonesia in SEA.”
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