INNOCEAN has revealed that its top management team, led by Global CEO William Lee, recently met with Amy Reinhard, President of Advertising at Netflix, and other key executives during their visit to Korea. Both companies agreed to enhance their strategic cooperation, particularly in marketing partnerships, to maximize synergy.
During the visit, INNOCEAN hosted a presentation at its Seoul headquarters for Amy Reinhard and Netflix’s advertising leadership team. The session showcased INNOCEAN’s distinctive creative capabilities, including campaign planning and production, the growing role of AI and digital technologies, and the dominance of outdoor advertising media in key commercial hubs like The Monte Gangnam and Shinsegae Square Myeongdong. The presentation also highlighted INNOCEAN’s global network and expertise in customer experience projects such as exhibition planning.
Since last year, INNOCEAN has been actively collaborating with Netflix. To celebrate the launch of Kia’s SUV, the New Sportage, the company executed various online and offline marketing initiatives, including:
Following this latest meeting, INNOCEAN expects to unlock further opportunities for creative and diverse marketing collaborations with Netflix. The partnership holds great potential, as INNOCEAN specializes in branding campaigns and integrated marketing communications (IMC) for major global clients, while Netflix provides premium entertainment and access to a highly engaged audience.
Netflix introduced its ad-supported tier in November 2022 across 12 countries, including Korea, offering a lower subscription price of KRW 5,500 per month compared to its premium and standard plans. This model has steadily gained popularity due to its seamless ad experience, ensuring minimal disruption to viewer engagement.
An INNOCEAN representative stated:
“With the growing popularity of diverse Netflix content such as Squid Game Season 2, Single’s Inferno Season 4, and The Trauma Code: Heroes on Call, interest in Netflix’s ad-supported subscription plan has surged. Netflix continues to evolve into a key media platform for branding campaigns, offering highly engaging audiences and a non-disruptive advertising experience.”
William Lee, Global CEO of INNOCEAN, added:
“We will further strengthen our collaboration with Netflix to continuously create successful case studies that drive new changes in the global advertising market.”
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