InMotion, the programmatic and outcome-based marketing arm of Choueiri Group, has announced a strategic partnership with Strike Social, a US-founded global leader in AI-powered paid social and video advertising. The collaboration marks a significant step in expanding InMotion’s partner ecosystem, bringing world-class performance marketing solutions to advertisers across the Middle East and North Africa (MENA) region.
Through this alliance, InMotion will integrate Strike Social’s enterprise-level capabilities in YouTube, TikTok, and Meta advertising, further strengthening its commitment to outcome-driven marketing. Regional agencies and brands will now gain direct access to cutting-edge AI tools, expert campaign management, and measurable ROI-driven solutions that meet global standards.
Michel Malkoun, Chief Growth Officer at Choueiri Group, said:
“Our vision at InMotion has always been to connect MENA advertisers with the world’s most advanced performance partners. With Strike Social joining our ecosystem, we are giving agencies and brands in the region direct access to proven global expertise in paid social and video. This partnership reinforces our outcome-driven mission: delivering transparency, efficiency, and measurable growth.”
Founded in 2013, Strike Social has become a trusted leader in paid social campaign management, optimising more than 50 million campaigns for some of the world’s most iconic brands. The company’s Software with a Service (SwaS) model blends proprietary AI technology with human expertise, ensuring real-time optimisation, cost efficiency, and guaranteed outcomes.
Pete Barrie, Global President at Strike Social, added:
“Strike Social has consistently set the standard in paid social media advertising. Partnering with InMotion allows us to bring our proven capabilities and global innovation to one of the fastest-growing digital markets in the world. Together, we’re committed to helping advertisers in MENA achieve better outcomes and maximise ROI.”
Strike Social’s innovation has earned global recognition, including accolades such as Chicago’s Best B2B Startup, repeated appearances on Inc. Magazine’s Fastest-Growing Private Companies list, and recognition as a Google Premier Partner (Top 3% worldwide). It is also a certified Meta Media Partner, underscoring its leadership across the Meta ecosystem.
This partnership reinforces InMotion’s position as a gateway for MENA advertisers to connect with best-in-class global partners, driving AI-powered marketing transformation and measurable business growth.
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