Megan Davey, the Melbourne general manager of Initiative Media, has been promoted to the new role of head of Melbourne following the resignation of managing director Sarah James.
Davey joined the agency in 2016 and worked her way up to the positions of client director, group business director, and client partner. In her new position, she will spearhead the expansion of the company, keep it innovative with cutting-edge tactics, and keep delivering results that will change the game for clients.
Mark Coad, CEO of Mediabrands and interim CEO of Initiative ANZ, says Davey’s appointment is a testament to her ability to lead and propel Initiative’s continued expansion. Davey joined Initiative as a Client Director in 2016, marking the beginning of her tenure there. In 2023, she advanced to the position of General Manager after rising through the ranks. Her new position takes effect right away.
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Megan Davey, speaking about her new role said,
“It is an incredible honour to be leading this dynamic team in such an exciting period for our industry. Keeping pace with the ever-evolving and challenging media landscape is what our clients demand and we remain even more committed than ever to delivering innovation and business results for our clients through the effective use of media. I am very excited about leading my team and our clients to success.”
Mark Coad commented,
“Since stepping into the GM role last year Megan has proved she is critical to the agency’s success. With Megan as part of its senior leadership team Initiative Melbourne has flourished and the agency will be in safe hands with her at the helm. Her passion for her craft has always been unwavering and her leadership skills have been crucial to enable the agency to grow, foster innovation and uphold its ambition to deliver exceptional client results.”
He added.
“But what I admire most in Megan is her ability to lead her team to success; she teaches, mentors and encourages her team to be the best they can be every day, and the culture within Initiative Melbourne reflects this attitude. Her elevation to head of Melbourne is simply a no-brainer and I am excited about what the future holds as Melbourne continues to expand its market footprint.”
Speaking about Sarah James’ resignation, he added,
“I would also like to take this opportunity to thank Sarah for her tremendous contribution to the business. She is a talented leader and her passion and energy have earned her the respect and admiration of her team and clients alike. We wish her every success in her new role.”
