Infectious Advertising has launched Epidemik Content, its content division. The ad agency headed by Nisha Singhania and Ramanuj Shastri has appointed seasoned industry producer Shabbir Motiwala to lead the same.
Epidemik Content’s commitment is to deliver excellent content with top-notch production that is economical. In order to push the boundaries and rewrite industry standards, it will embrace artificial intelligence (AI) and modern storytelling while working with the best new talent.
Infectious Advertising is where Shabbir joined last year. He was an independent producer before this, and his Killer Pack campaign brought home the Cannes Lions Grand Prix in 2022. In 1993, he began working in advertising at UTV as an assistant director. Subsequently, he joined Ambience Advertising as an agency producer, progressed to director, and produced over 50 commercials. After that, Shabbir was named head of production at BBH India, where he eventually became an executive producer after collaborating with renowned artists from all over the world, including the legendary Sir John Hegarty.
Read More:Â Understanding Contextual Advertising: Beyond Content to the Environment
Shabbir Motiwala, Head of Epidemik Content, said,
‘My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility.’ Â
Nisha Singhania and Ramanuj Shastry, Co-Founders of Infectious Advertising, added,
‘With Epidemik Content, we now have skin in the content game. Our mission is ‘Virality’ – to create content that is both memorable and shareable. Epidemik Content will create bespoke solutions for ever- evolving content needs of brands in the digital age.’Â
Read More:Â IPG Partners with Adobe GenStudio for Gen AI Powered Content Creation
