IndiGo has announced the appointment of Deepti Sampat as Vice President – Marketing and Digital, further strengthening its senior leadership as the airline continues to expand its brand and digital capabilities.
Sampat joins IndiGo from Air India, where she most recently led brand and B2C marketing during the airline’s integration with Vistara. Prior to that, she played a pivotal role in Vistara’s leadership team, contributing significantly to the airline’s marketing direction and customer experience strategy across digital platforms, media, and inflight touchpoints.
Widely regarded for her expertise in digital transformation, Sampat has driven initiatives focused on strengthening direct revenue channels and delivering customer-centric programs that effectively combine data, technology, and compelling storytelling. Her work has been recognised across the industry, earning multiple awards for excellence in customer experience and integrated marketing campaigns.
In her new role at IndiGo, Sampat will be responsible for advancing the airline’s marketing and digital vision, with a focus on enhancing brand equity, deepening customer engagement, and driving growth across multiple platforms.
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