IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV.
The supply-side integration ensures advertisers can access brand safe and suitable inventory across Openx’s global network, and publishers can more accurately identify fraud and IVT.
“Our partnership with OpenX further demonstrates our commitment to helping publishers maximize yield and grow their audiences, while assuring advertisers that they are investing their spend in brand safe and suitable inventory,” said James Wilhite, VP, Product at Publica by IAS. “IAS is excited to provide our best-in-class measurement solutions across OpenX’s premium publisher inventory.”
“OpenX’s partnership with IAS reflects our focus on driving innovation and providing best-in-class solutions across all digital channels by extending our audience modeling capabilities,” said Gil Sommer, VP of Global Product at OpenX. “Advertisers across our premium supply can remain confident in better outcomes, and publishers can expect to see higher yield and monetization opportunities.”
In February 2024, IAS announced the launch of IAS for Publishers, a new UI for the sell-side that helps publishers maximize yield and grow their audiences. In April 2024, IAS for Publishers was enhanced to enable ad sellers to report on both MFA and Ad Clutter and get insights into the quality of their inventory.
Read more: OpenX Appoints Clay Gill as Regional VP, Buyer Development, APAC
