10th September 2025 I Dubai: McCann Content Studios, part of FP7McCann MENAT, has been appointed the social media agency of record (AOR) for Hyundai Middle East, following a competitive pitch process. The studio will lead the brand’s digital presence across the region – spanning social strategy, content creation, platform management, influencer engagement, and performance content.
This win adds Hyundai to McCann Content Studios’ growing roster of iconic brands in the region, which includes long-standing partnerships with Arla, Heinz, and McDonald’s – a testament to the studio’s proven ability to build enduring, culturally relevant content ecosystems for modern brands.
With operations scaling year on year, McCann Content Studios has rapidly expanded its capabilities and client base across the GCC, reinforcing its position as the key content partner of choice for brands seeking to grow, connect, and lead in a dynamic digital landscape.
Positioned at the intersection of creativity, culture, and commerce, McCann Content Studios is designed to meet the demands of today’s fast-moving content landscape, delivering real-time storytelling, smart influencer partnerships, and performance-led content tailored to how audiences behave on each platform. More than just future-ready, the studio is built for now, agile, adaptable, and equipped to help brands stay relevant and tackle complex challenges with speed and precision.
Ibrahim Hasan, Regional Head, McCann Content Studios MENAT, said:
“Hyundai is not just a major win, it’s a brand that represents innovation, momentum, and cultural presence. We’re incredibly proud to be entrusted with their digital narrative. Our mission is to elevate Hyundai’s presence through relevant, insight-driven content that captures hearts and drives engagement across the GCC. From real-time storytelling to influencer-led experiences, we’re ready to move at the pace of culture, and make every moment count.”
Tarek Miknas, CEO, FP7McCann MENAT, added:
“This partnership is a reflection of the value we bring when creativity, agility, and strategic clarity come together. Hyundai joins a powerful portfolio of brands who trust us to lead in the modern content economy, where storytelling is ongoing, performance is measurable, and relevance is everything. McCann Content Studios is built not just for today’s marketing challenges, but for what comes next.”
McCann Content Studios will commence work on Hyundai in August, with a strategic rollout of social content, influencer initiatives, and performance-driven campaigns planned across key GCC markets in the months ahead.
