Hoppr selects Yahoo as preferred DSP

Hoppr, Yahoo Advertising, CTV, Connected TV, ATV, Advanced Television, Singapore, StarHub TV+, Yahoo DSP, programmatic advertising, targeted advertising, precision targeting, guaranteed view, household audience, Kenneth Koh, Joe Prusz, behavioural data, premium TV inventory, omnichannel campaigns, advertising solutions, audience engagement, advertising effectiveness, strategic partnership, advertising technology.

Partnership secures access for Yahoo’s customers to new ultra-premium CTV inventory.

SINGAPORE – May 07, 2024 – Hoppr, a connected TV (CTV) platform delivering premium TV video inventory with a first-in-market guaranteed view, today announced a preferred partnership agreement with Yahoo Advertising in Singapore. In a strategic arrangement set to redefine the landscape of targeted advertising on CTV and Advanced Television (ATV) platforms in Singapore, Hoppr has selected the Yahoo Demand Side Platform (Yahoo DSP) as its preferred DSP partner in Singapore.

The partnership allows Yahoo’s global roster of advertisers to purchase precision-targeted video inventory on StarHub TV+, created and served by Hoppr’s patented technology, that delivers a guaranteed view on the largest screen in the home.

Together, Hoppr and Yahoo Advertising will deliver highly targeted advertising solutions tailored to the viewing preferences and behaviours of households in Singapore. The partnership marks a significant milestone in the evolution of targeted TV advertising and introduces a new era of advertising effectiveness using ATV technology. The level of precision achieved ensures that advertising messages are delivered to the most relevant household audiences, maximising the impact and effectiveness of each campaign.

Kenneth Koh, Head of Commercial Sales, Southeast Asia at Yahoo, said, “Singapore is witnessing an emerging CTV landscape with exciting opportunities for advertisers to leverage as we bridge linear TV and online digital audiences. Our partnership with Hoppr delivers a unique and powerful CTV/ATV solution that allows advertisers to optimise and ensure efficiencies by reaching verified audiences glued to the big screen. On the Yahoo DSP advertisers can now plan, activate and measure premium CTV inventory within omnichannel campaigns.”

“Yahoo’s DSP makes it easy for the largest advertising companies and brands in the world to engage with us through programmatic”, commented Joe Prusz, CEO of Hoppr. “Every advertiser wonders if their TV ad was watched and, because of our patented tech, Hoppr is the only company globally that can deliver a guaranteed view of their commercial to advertisers. And it’s a view that’ll be actually consumed by an audience in its entirety. We live in a world full of daily distractions and Hoppr’s CTV platform is a saviour to advertisers that need their message to cut through to the consumer.”

“Advertisers shouldn’t focus on tracking their brand KPIs until they can guarantee that their commercials are actually seen. And seen on the biggest screen in the living room,” he added. “Both advertisers and consumers win when they see less, not more, advertising – as long as it’s more impactful and better targeted. At the end of the day, precision wins and precision is what Hoppr delivers.”

The partnership underscores the growing importance of behaviour-driven strategies in advertising. By delivering highly relevant messages to household audiences through advanced analytics and targeting capabilities, the effectiveness and efficiency of advertising campaigns is elevated. Hoppr and Yahoo are empowering advertisers to create more meaningful and personalised experiences for households in Singapore; driving higher engagement and conversion rates.

About Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. To learn more about Yahoo, please visit yahooinc.com.

About Hoppr

We’re Hoppr and our CTV platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. Using behavioural data driven research, combined with new ultra-premium inventory, we curate an audience that is – for the first time ever – guaranteed to view a brand’s advert on TV. We have the connected solution for a disconnected TV audience that delivers engagement and attention. Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe, and APAC. www.hopprtv.com

Author Profile

Netra: Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.