Hawk DSP (Azerion) and Deezer Launch Direct Integration to Facilitate Audio and Video Advertising Purchasing

Hawk DSP (Azerion), a leading European player in omnichannel digital advertising, announces the launch of a strategic technological integration with Deezer, one of the world’s leading music experience platforms.

This integration will give all Hawk DSP customers direct access to Deezer’s audio and video advertising inventory, optimizing campaign execution without the need for additional technological intermediaries. The integration will also enable Programmatic Guaranteed (PG), allowing advertisers to secure premium inventory. This innovation brings numerous benefits to Hawk DSP users, including:
  • Elimination of costs arising from the use of technological intermediaries
  • Better allocation of the advertising inventory
  • Significant reduction in energy consumption and the carbon footprint of advertising campaigns

“This new integration demonstrates our ability to evolve our product to better meet the needs of our customers. Direct access to Deezer’s audio and video inventory meets our customers’ needs for optimization and profitability, while also taking into account the environmental aspects of our ecosystem,” said Mehdi Aroussi, Senior Director, Global Partnerships at Hawk DSP.

“At Deezer, innovation is at the heart of everything we do. By being the first music platform to connect our own ad exchange directly to a demand-side platform, we are not only making it easier for advertisers to reach their audiences, but we are also setting new standards in the industry. The partnership with Hawk DSP shows our commitment to pushing boundaries and offering innovative solutions for advertisers worldwide,” added Gautier Drouard, Director of Advertising Operations at Deezer.

The integration is available today in France and internationally for all Hawk DSP customers.

Read More: DoubleVerify Expands Invalid Traffic and Viewability Measurement to Spotify Video Ads

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Netra is a Dual Masters graduate in International Business and Marketing. She is a content-writing enthusiast and a social media addict. In her downtime, you will find her headbanging to Pop songs from around the world. She is also a sports fanatic and especially loves F1, Volleyball, and Cricket. Her hobbies are baking and watching Anime.

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