At CES 2026, Havas announced the upcoming rollout of AVA, its global large language model (LLM) portal designed to offer secure, centralized access to some of the world’s most advanced AI technologies.
Named after the core of the Havas organization, AVA symbolizes the Group’s connected global structure and the continued evolution of its Village model, which brings diverse capabilities together within one integrated ecosystem. Building on Havas’ long-standing leadership in integrated communications, AVA establishes a unified, human-led AI environment that connects talent and clients across markets worldwide.
The platform is scheduled to begin rolling out in spring 2026, with capabilities gradually extending across Havas teams and, over time, to client partnerships globally. AVA is built to deliver trusted access to insights, AI agents, and proprietary intelligence, enabling teams to move more efficiently from brief to execution while maintaining strong standards for security, governance, and compliance.
By providing access to leading AI models such as GPT-5, Claude Opus 4.5, and Gemini 3, AVA enhances creativity, strategic thinking, and collaboration. The platform allows teams to select the most suitable AI model for specific tasks, unlocking deeper insights, faster ideation, scalable solutions, and productivity at enterprise scale.
The launch of AVA builds on the momentum of Converged.AI, Havas’ global transformation initiative introduced in 2024 to align tools, teams, and capabilities across markets. Backed by close to €1 billion in investment — including €600 million invested over the past decade and an additional €400 million committed through 2027 — Converged.AI supports a flexible, data-agnostic approach focused on smarter decision-making and scalable, client-first solutions.
The announcement coincided with Havas Chairman and CEO Yannick Bolloré appearing alongside Jim Stengel at the C Space stage at CES, where they discussed the future of advertising and the role of AI in augmenting, rather than replacing, human creativity and judgment. Addressing senior leaders across marketing, media, and technology, Bolloré highlighted that generative AI represents not only a technological evolution but also a cultural and organizational shift. As part of this transformation, AI literacy remains a key priority for Havas, with a commitment to training and certifying talent across the organization to use AI responsibly and creatively.
“At Havas, technology amplifies human creativity, it doesn’t replace it. We’re building an AI-driven, human-powered future where innovation and imagination work hand in hand to grow our clients’ brands in an increasingly complex world. In this context, AVA securely unifies leading AI in one portal for our teams and clients, driving efficiency, consistency, and innovation. It turns briefs into on-brand creative solutions, optimizes strategic planning, and accelerates production, all under enterprise-grade security so teams can innovate without risk. AVA is a catalyst for reinventing collaboration and creativity,” said Yannick Bolloré, Chairman and CEO of Havas.
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