Speaking on her appointment, Amber described the full circle ogb career development she aims to replicate for her team, stating
“After over a decade with ogb, it is an honour to take on this role. We’ve entered an exciting new era. We’re still the feisty, boutique agency we were all those years ago – but with the reach, reliability and rigour of a global network behind us. That is a powerful combination.”
She added,
“Starting my career at ogb in 2014 was like boarding a rocket ship – fast paced, high pressure. But learning from the best in the business and working on some of the world’s most prestigious, courageous and complex brands quickly taught me that leaning into uncomfortable moments allows you to prove what you’re made of, and expedite your learning and growth.”
When asked about her vision as ogb’s new CEO, she said,
“As CEO, my mission is to foster an environment that allows my passionate, talented team to thrive too – to find and seize uncomfortably exciting opportunities that push them to be their best selves, while providing the flexibility, training and personalised support to help them find the right work/life balance that is absolutely essential.”
She added,
“I want to inspire my team to be present in their life beyond work, pursue passions and remain consciously curious – because the life bit makes you fundamentally better at the work bit. Not just for our careers – but for our client partners as well.”