Havas Promotes Amber Abbott to CEO of One Green Bean

Amber Abbott has been appointed CEO of One Green Bean (ogb), the creative communications agency under Havas Australia, following a period of strong and sustained growth during her tenure as Managing Director.

In her new role, Abbott will oversee the agency’s management and strategic direction, working closely with Managing Partner Lauren Bailey and Head of Content Laura Byrne to guide One Green Bean into its next chapter—focused on digital innovation, bold creativity, and strategic partnerships.

The appointment marks a milestone as the agency enters its 18th year in Australia. Known for sparking meaningful conversations through earned creativity, ogb boasts decade-long client relationships with major brands such as Nike and Meat & Livestock Australia. Under Abbott’s leadership, the agency has recently added prominent clients like Pinterest and Tourism & Events Queensland.

Speaking on her appointment, Amber described the full circle ogb career development she aims to replicate for her team, stating

“After over a decade with ogb, it is an honour to take on this role. We’ve entered an exciting new era. We’re still the feisty, boutique agency we were all those years ago – but with the reach, reliability and rigour of a global network behind us. That is a powerful combination.”

She added,

“Starting my career at ogb in 2014 was like boarding a rocket ship – fast paced, high pressure. But learning from the best in the business and working on some of the world’s most prestigious, courageous and complex brands quickly taught me that leaning into uncomfortable moments allows you to prove what you’re made of, and expedite your learning and growth.”

When asked about her vision as ogb’s new CEO, she said,

“As CEO, my mission is to foster an environment that allows my passionate, talented team to thrive too – to find and seize uncomfortably exciting opportunities that push them to be their best selves, while providing the flexibility, training and personalised support to help them find the right work/life balance that is absolutely essential.”

She added,

“I want to inspire my team to be present in their life beyond work, pursue passions and remain consciously curious – because the life bit makes you fundamentally better at the work bit. Not just for our careers – but for our client partners as well.”

James Wright, Group CEO of Havas Creative Network ANZ and Global Chair of Havas PR Network, praised Abbott’s leadership:

“The last two years has seen some of the strongest growth and commercial success in the history of ogb. This has been coupled with an outstanding culture that puts people and creativity at its core. I believe the agency is well set for this to continue with Amber at the helm. She is one of the most dedicated, organised and committed leaders I have ever worked with, and with her strategic mindset and eye for a great idea she has all the attributes you want in a CEO. More than that she is just a great person to be around and partner with as we continue to grow Havas in Australia.”

With offices in Sydney and London, One Green Bean continues to be a powerhouse in earned creative, helping brands craft impactful stories and ideas that resonate.

Read more: User Generated Content (UGC) is the Next Game Changer for Companies and Here’s What you Should Be Aware of 

Author Profile

About News Bureau

View all posts by News Bureau