Manila, Philippines – Havas Ortega has announced the appointment of Alex Pastor as the new Head of Havas Red Philippines, marking a significant step in strengthening its PR capabilities and driving innovation within the communications landscape.
Pastor’s appointment reflects Havas Red’s commitment to delivering dynamic, creative solutions and forging meaningful connections for its clients. Under his leadership, the agency aims to push the boundaries of creativity while upholding its dedication to excellence. Havas Red plans to adapt to the rapidly changing media environment by integrating data-driven insights, embracing digital advancements, and crafting more effective communication strategies.
As public relations continues to play a vital role in shaping public perception and building brand loyalty, this leadership change positions Havas Red Philippines for long-term success. With Alex Pastor at the helm, the agency will focus on expanding its digital presence, recognizing the increasing influence of online platforms in consumer engagement. Key initiatives will include integrating social media strategies, content marketing, and influencer collaborations to enhance brand visibility and deepen audience connections.
A core priority for Havas Red under Pastor’s leadership will be aligning communication strategies with contemporary values of social responsibility and authenticity. Today’s consumers are looking for brands that reflect their values and contribute positively to society. Through authentic storytelling and transparency, Havas Red aims to build lasting trust and loyalty among its clients’ audiences.
Commenting on the appointment, Jos Ortega, Chairman and CEO of Havas Ortega Group, stated,
“With over two decades of experience in public relations, corporate communications, and media, Alex Pastor has a proven ability to navigate complex challenges and develop impactful strategies that engage diverse audiences. With distinct PR offerings such as SWAY Influencer Marketing, Red Impact Sustainability, and PEAKS Executive Branding, along with a strong new business pipeline, I believe Alex will propel the Havas Red brand to its next phase of growth in the Philippines.”
Jay Lim, Chief Operating Officer at Havas Media Network Philippines, added,
“In line with these strategic goals, Alex Pastor will also focus on expanding Havas Red’s client portfolio, exploring opportunities across key industries such as technology, healthcare, and sustainability to develop tailored communication strategies that address sector-specific needs.”
Havas Red’s unique PR offerings, including SWAY Influencer Marketing, Red Impact Sustainability, and PEAKS Executive Branding, alongside a robust new business pipeline, will be key drivers of the agency’s continued growth.
The appointment of Alex Pastor underscores Havas Ortega’s commitment to enhancing its PR capabilities through innovation, digital transformation, collaboration, and authenticity. With Pastor’s leadership, Havas Red Philippines is poised to redefine excellence in public relations and navigate the ever-evolving market landscape in the Philippines.
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