Delhi, March 31st, 2026: Havas Media Network India has been appointed as the Media Agency on Record (AOR) for Aakash Educational Services Limited (AESL), one of India’s leading test preparation institutions, following a multi- agency pitch. The mandate will be jointly handled by PivotRoots, the integrated digital agency and Arena Media, both part of Havas Media Network India.
Under this mandate, the agencies will deliver integrated media solutions aimed at strengthening AESL’s market presence, enhancing its digital footprint. Grounded in the idea that brand desire is shaped by experience, the strategy will align AESL’s purpose with how it shows up across platforms, leveraging data, technology, and creativity to deliver relevant, high-impact interactions that drive performance and growth.
Founded with the vision of helping students excel in competitive examinations, Aakash Educational Services Limited has established itself as a trusted name in the education sector, offering comprehensive coaching for medical, engineering, and foundation-level examinations. With a strong nationwide presence and a legacy of academic excellence, the institute continues to evolve its approach to student engagement and brand communication in an increasingly digital-first environment.
The agencies’ collaboration will encompass a 360-degree media strategy across all platforms. PivotRoots will lead digital and performance-driven initiatives, including online campaigns, social media, influencer collaborations, and data-driven optimization to maximize engagement and reach. Arena Media India, led by Manish Sharma, President, will focus on traditional and offline channels such as Print, Television, Radio, Cinema, Out-of-Home (OOH) advertising, ensuring consistent messaging and strong brand presence across offline touchpoints. By combining their expertise, PivotRoots and Arena Media will deliver cohesive communication across all channels.
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Kanika Kumar Nijhawan, SVP – Marketing, Aakash Educational Services Limited, said:
“At Aakash, we believe success is not built overnight, it requires a structured, long-term, and data-driven approach, whether in competitive exam preparation or brand strategy. Our focus has always been on understanding and evolving with the needs of students and parents in a rapidly changing education landscape. As we expand our presence across the country, it is critical for us to adopt a more integrated approach to media and communication. Our partnership with Havas Media Network India marks a significant step in this direction, enabling us to build stronger connections with our audiences, while continuing to ensure that every student has a clear pathway to success.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said:
“Driving the integrated media mandate for a powerhouse like AESL requires both massive scale and highly targeted execution. By combining the expertise of Arena Media and PivotRoots, we are deploying our Converged.AI platform to deliver a comprehensive 360-degree strategy that leverages the full strength of the Havas ecosystem. Our aim is to build a brand that is not just visible, but desired, one that connects with students and parents to drive deeper engagement, faster conversion, sustained loyalty and long-term growth.”
Shibu Shivanandan, Founder and CEO, PivotRoots, added:
“We are incredibly excited to partner with AESL, a legacy brand that has consistently shaped the future of education in India. In today’s dynamic, digital-first landscape, the discovery and decision-making journeys for students and parents are more interconnected than ever. Together with Arena Media, our focus will be to leverage deep data analytics, performance-driven marketing, and innovative media strategies to build impactful, full-funnel experiences. We look forward to driving measurable growth and further strengthening Aakash’s digital footprint across the country.”
