GroupM has been chosen as the global media agency partner for Electronic Arts (EA), marking the beginning of a dynamic collaboration between data-driven media strategy and immersive gaming experiences. The agency shared the news through a LinkedIn post, stating,
“Thrilled to announce GroupM has been selected as Electronic Arts (EA)’s global media agency partner.”
By integrating GroupM’s expertise in audience engagement with EA’s diverse gaming portfolio, the partnership aims to strengthen the connection between EA’s franchises and its global community. Through advanced data analytics and innovative media strategies, GroupM will enhance EA’s outreach, ensuring its games reach and resonate with players worldwide.
“This collaboration represents an exciting new chapter where EA’s interactive entertainment expertise meets our data-driven approach to audience engagement. Together, we will amplify fan connections across EA’s exceptional portfolio,” GroupM stated.
With GroupM’s comprehensive media planning and buying capabilities, EA is set to reinforce its position as a leader in the gaming industry. As the gaming landscape evolves, this partnership is expected to drive impactful campaigns that engage both casual and dedicated players worldwide.
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