Google pledges $800 million to coronavirus relief, including Ad credits

Google announced in a blog post that it will be offering $340 million as free ad credits to small and medium businesses that have an account with them. It is committing more than $800 million which will be used towards a range of charities and to support initiatives to help those affected by the global pandemic.

Google CEO Sundar Pichai explained:

“As the coronavirus outbreak continues to worsen around the world, it’s taking a devastating toll on lives and communities. To help address some of these challenges, today we’re announcing a new $800+ million commitment to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic.”

Google’s commitment includes the following key areas:

• A $250 million in ad grants will be used to help the World Health Organization and other more than 100 government agencies globally to provide information about the pandemic.
• A $200 million investment fund will be set up that will support NGOs and financial institutions to provide small businesses with capital. This is in addition to the  $15 million in cash grants Google.org provides to non-profits to help bridge gaps for SMB’s.
• A $340 million in Google Ad credits to small and midsize business owners with active Google ad account over the past year. Credit notifications will appear in their Google Ads accounts and can be used at any point until the end of 2020 across our advertising platforms”, as mentioned on the blog.
• $20 million in Google Cloud Credits for academic institutions and researchers as they leverage Google’s computing capabilities and infrastructure as they study potential therapies, vaccines and identify new ways to combat COVID-19.
• Financial support and expertise to help increase production capacity for lifesaving equipment which includes masks and ventilators.

In addition to this, Google has increased the gift matching support program for its employees who donate to charities. Pichai said that employees from across Alphabet including Google, Verily and X, are

“bringing engineering, supply chain, and healthcare expertise to facilitate increased production of ventilators, working with equipment manufacturers, distributors and the government in this effort.”

Earlier this month, Verily, Google’s sister company launched a coronavirus testing screening website with 1,000 Google volunteers to test people with symptoms. It’s a significant commitment from the tech giant and growing contributions towards a social cause.

Over the past few weeks, we have seen major contributions for COVID-19 from Silicon giants like Apple, Facebook, LinkedIn, Twitter, Salesforce has also funded to relieve the economic stress amidst the global pandemic.