D&AD Masterclass by Paul Drake

creative industry, talent nurturing, trend immersion, D&AD New Blood, D&AD Shift, innovative thinking, strategic foresight,

Paul Drake introduced ‘Win One, Teach One’ at the Trend Immersion Workshop, which emphasised on nurturing new talent in the creative industry through initiatives like D&AD New Blood and D&AD Shift. Notably, 270 Shifters have completed the program, with 72% now employed in creative roles across sectors. Drake explored trends like ‘Pay It Forward’, ‘Open Source Casting’, and ‘Ownable Iconicity’, highlighting the ‘Awe Economy’ and extreme responses as key drivers.

He quoted Arthur Schopenhauer on stress innovative thinking and discussed distinguishing between trends and fads, showcasing examples like Pokemon Go and Fortnite. Participants engaged in interactive activities and viewed videos like Pharrell Williams’ ‘Cash In Cash Out’ to learn about trend applications.

The workshop emphasised humour, awe, and authenticity while prioritising the product. Overall, it emphasised innovative thinking and strategic foresight in navigating trends within the creative industry.