The Cornerstones of Future-Ready Agency

Adaptability, Innovation, Future Ready Agency, Industry Leaders, Talent Management, Workplace Culture, GenZ, Leadership Insights, Panel Discussion, Marketing, Advertising, goafest 2024, Mayala Manorama, Knowledge seminar,

Another Knowledge Seminar presented by Malayala Manorama in association with MIQ, titled Adaptability And Innovation: The Cornerstones Of A Future-Ready Agency featured a distinguished panel of industry leaders. Among them were Anusha Shetty, Chairperson & Group CEO of Grey Group, India; Jitendra Dabas, Chief Operating Officer & CSO, India, Head of Effectiveness, APAC, McCann WorldGroup and Babita Baruah, Chief Executive Officer of VML India. Steering the discussion was Dheeraj Sinha, Group CEO for India and South Asia at FCB Group India. In this dynamic session, the panellists explored the vital role of adaptability and innovation in shaping the future of agencies, where the next generation is concerned.

Dheeraj posed the critical question, “What questions should we be asking wherein talent is concerned?” Arun responded by highlighting the need for inclusive environments, asking, “Are we creating agencies where younger people are comfortable and thriving?” Anusha, then, addressed the generational shift in workplace expectations, stating, “I hear from senior leaders about culture missing. But the truth is GenZ is the largest workforce today and they want flexibility; 85% of GenZ wants a hybrid work situation. Are we as seniors ready to accept this?” She emphasised the importance of adapting to the needs of younger employees.

Additionally, Babita added,
“Simple things like setting younger people up for success and fostering a sense of belonging are crucial. Allowing expression and embracing them is key.” The discussion underscored the need for senior leaders to evolve and create supportive, flexible work environments for the new generation.

Drawing from their wealth of experience, the panel discussed strategies to hone talent and manage remuneration for the next generation; this would ensure that a lot of us stay agile and ahead of the curve in an ever-evolving industry landscape.