Wavemaker India has bagged the ‘Media Agency of the Year’ title at the Abby Awards, powered by One Show at the Goafest 2024. With a total of 16 metals, the agency won 4 Gold, 9 Silver, and 3 Bronze metals each. The agency won Golds for Cadbury 5Star’s #Nothing University and #erasevday, Cadbury Celebrations’ #ThisAdIsMyStore and #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative AI for 8 billion people. With 98 points, Wavemaker India raced to victory.
Initiative Media finished second with a total tally of 8 metals, which comprised 2 Gold, 4 Silver, and 2 Bronze metals. The two Gold wins came from Amazon Prime Video’s Missing Elephants: Provocative Creativity shaking Humanity, and Sunfeast Yippee’s Create Magic – Plastic to Parks campaigns.
Essence Mediacom came third with a total tally of 6 awards, which included 1 Grand Prix, 2 Gold, 1 Silver, and 2 Bronze. The Grand Prix and one of the Gold metals came for Airtel 5G Plus’ Ultimate Fans: Look Maa! I am on TV. The other gold metal was won for Adidas’ D2C campaign under the sub category ‘Innovative use of Paid Search.’
Mindshare bagged 1 Gold, 2 Silver, and 3 Bronze. The Gold metal came for Lifebuoy’s A Divine ‘AR’ Intervention.
Publicis Media won 2 Golds and 4 Bronze. The Gold metals were won for Asian Paints’ Beautiful Homes achieves 2x growth in Monthly Leads through Interactive Customer Engagement Tools, and Gatorade’s Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps.
Tribes Communications Pvt Ltd bagged 2 Gold and 2 Bronze, with a total of 4 metals to its name. The two golds were won for Swiggy Instamart’s The Insta Smart Billboard under ‘Innovative Use of Digital Display’ and ‘Innovative Use of Emerging Technology’ sub-categories.
Rapport won 2 golds and 1 Bronze, with the golds coming in for Wah Taj’s Megh Santoor under ‘Innovative Use of Out of Home’ and ‘Moment Marketing’ sub-categories.
