Goafest 2024 | Abby Awards | Wavemaker bags Media Agency of the year Award!

Wavemaker India has bagged the ‘Media Agency of the Year’ title at the Abby Awards, powered by One Show at the Goafest 2024. With a total of 16 metals, the agency won 4 Gold, 9 Silver, and 3 Bronze metals each. The agency won Golds for Cadbury 5Star’s #Nothing University and #erasevday, Cadbury Celebrations’ #ThisAdIsMyStore and #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative AI for 8 billion people. With 98 points, Wavemaker India raced to victory.

Initiative Media finished second with a total tally of 8 metals, which comprised 2 Gold, 4 Silver, and 2 Bronze metals. The two Gold wins came from Amazon Prime Video’s Missing Elephants: Provocative Creativity shaking Humanity, and Sunfeast Yippee’s Create Magic – Plastic to Parks campaigns. 

Essence Mediacom came third with a total tally of 6 awards, which included 1 Grand Prix, 2 Gold, 1 Silver, and 2 Bronze. The Grand Prix and one of the Gold metals came for Airtel 5G Plus’ Ultimate Fans: Look Maa! I am on TV. The other gold metal was won for Adidas’ D2C campaign under the sub category ‘Innovative use of Paid Search.’

Mindshare bagged 1 Gold, 2 Silver, and 3 Bronze. The Gold metal came for Lifebuoy’s A Divine ‘AR’ Intervention. 

Publicis Media won 2 Golds and 4 Bronze. The Gold metals were won for Asian Paints’ Beautiful Homes achieves 2x growth in Monthly Leads through Interactive Customer Engagement Tools, and Gatorade’s Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps.

Tribes Communications Pvt Ltd bagged 2 Gold and 2 Bronze, with a total of 4 metals to its name. The two golds were won for Swiggy Instamart’s The Insta Smart Billboard under ‘Innovative Use of Digital Display’ and ‘Innovative Use of Emerging Technology’ sub-categories. 

Rapport won 2 golds and 1 Bronze, with the golds coming in for Wah Taj’s Megh Santoor under ‘Innovative Use of Out of Home’ and ‘Moment Marketing’ sub-categories.